H2 Advertising Television

ZMAX TELEVISION

	Title: Get More Out Of Life Length: 30 Seconds Company Credits: Concept, Copywriting, Art Direction, Editing
	Zmax is an engine additive that increases gas mileage and horsepower while lowering emissions and reducing engine wear and tear. We created this campaign for the brand including television and print as a way increasing awareness and enhancing the overall image of the brand.




ZMAX PRINT
	Title: "Get more out of your engine. Get more out of life." campaign Format: 11" x 17" Company Credits: Concept, Copywriting, Art Direction
	This was the advertsing campaign we came up with to compliment the television. It tells a visual story while inspiring people to enjoy the open road without the worry of engine problems.


HEAD: Ladies and gentlemen, start your engines. COPY: With its one-of-a-kind Micro-Fuzion Technology, ZMAX starts working where oil and oil additives stop by actually soaking into metal surfaces for the ultimate in engine protection and performance. So you get better gas mileage,more horesepower, lower emissions and less wear and tear on your engine. Guaranteed. The romance of the open road is back. TAG: Zmax. Get more out of your engine. Get more out of life.


HEAD: Finding your happy place is even more fun when you are getting good gas mileage. COPY: With its one-of-a-kind Micro-Fuzion Technology, ZMAX starts working where oil and oil additives stop by actually soaking into metal surfaces for the ultimate in engine protection and performance. So you get better gas mileage,more horesepower, lower emissions and less wear and tear on your engine. Guaranteed. Now that's something worth smiling about. TAG: Zmax. Get more out of your engine. Get more out of life.


HEAD: Long drives can be rejuvenating in more ways that one. COPY: With its one-of-a-kind Micro-Fuzion Technology, ZMAX starts working where oil and oil additives stop by actually soaking into metal surfaces for the ultimate in engine protection and performance. So you get better gas mileage,more horesepower, lower emissions and less wear and tear on your engine. Guaranteed. So you are saving money and helping to save the environment at the same time. TAG: Zmax. Get more out of your engine. Get more out of life.