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| THE SOCIETY FIGHTING BLINDNESS | <<BACK | ||
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Title: "Until Everyone See It" |
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| This was a pro bono campaign we did to raise awareness about the plight of the blind. The concept raised awareness using things we take for granted like watching TV or reading a newspaper. The ads helped get across the idea that the SFB was never going to give up and that everyone should join the fight. The spots were run as bookends or repeatedly over and over short time to make the point stronger. | |||
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