North Carolina Schools

This was a poster campain that ran in schools encouraging students to reach out and start an anti-violence program in their school. The Govenor of North Carolina was invloved as were hundreds of students who ultimately voted this campaign the best out of several presented to them in a pre-launch meeting.

HEAD: And you thought zits where the only threat to your complexion.

COPY: Call for more information on how you can help stop violence in your school system.

TAG: School Violence. Let's get it out of our system.

HEAD:It's time we all started watching each others backs.

VISUAL: "Shoot me" note instead of "kick me" note on back of student.

COPY: Call for more information on how you can help stop violence in your school system.

TAG: School Violence. Let's get it out of our system.

HEAD: The bloodshed is never gonna end unless we all start applying direct pressure.

COPY: Call for more information on how you can help stop violence in your school system.

TAG: School Violence. Let's get it out of our system.