Title: Dr. Branch
Length: 60 Seconds
Company Credits: Copywriting, Production, Directing, Editing
This spot was actually shot in the Dr Branch's examination room so it was a tight squeeze. We decided to add visual interest by creating a commercial with no cuts moving from shot to shot seamlessly over a black background achieved by shooting with the lights out and only lighting specific objects. The concept of the campaign was to take the viewer into the subject's world and,in this spot, the effect was striking and memorable.
For this campaign, the client wanted us to look at doing testimonial spots. This is what we came back with. A campaign that takes viewers into world of the subject. This commercial was shot in an antique shop filled with unique and interesting things and we think we ended up creating a unique and interesting spot as a result.
Title: LSB Kids Club
Length: 60 Seconds
Company Credits: Copywriting, Production, Directing, Editing
We created this commercial to introduce the LSB Kids Club; a program designed to get kids started with thier own savings account. We took the LSB mascot (Ellis Bee..get it?) and brought it to life in this whimsical spot targeted at kids and parents. One interesting note was the fact that we actually shot at the World Trade Center just before 9/11.