Lowe's Motor Speedway Latest Work <<BACK

Title: Autofair & Colossal Re-branding
Company Credits: Concept, Copy writing, Art Direction

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Work has just begun, however we can show you a "sneak preview" of some of the campaigns currently being developed by H2 Advertising for Lowe's Motor Speedway.

We developed these two campaigns for two events - The Food Lion Autofair and "The Colossal" - a Dirt Track Racing Event held every year at the track.

For Autofair, the campaign kicks off with billboards which highlight the unique and distinctive vehicles that will be featured at the show.

For The Colossal, we created a new campaign tagged "Because There Is A Little Outlaw In All Of Us" - a reference to the fact that Dirt Track Racing is known as "The World of Outlaws".

This "fan-centric" campaign features different fans demonstrating how, when it comes to having fun, everone has a little "outlaw" in them.

Stay tuned. There's much more to come

 

 

 

  
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