JEFFERSON PILOT INSURANCE COMPANY <<BACK

JP TV

Title: Silver lakes
Length: 30 Seconds
Company Credits: Copywriting, Production

With beautiful South Carolina as a backdrop, these spots have alot of prooduction value to them. This is an example of how you can change a clients image with the right visual imagery and a message that emotionally connects with the target who in this case were baby boomers nearing retirement.
jp lakes
Title: Kids
Length: 30 Seconds
Company Credits: Copywriting, Production
Another beautifully lit spot that did a great deal to change the image of Jefferson Pilot and increase the awareness of thier investment tools.

 

 
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