High Point Regional Hospital extends their successful "Total Care" campaign and once again taps H2 Advertising for copywriting, production and directing duties.

What makes the 2008 production notable was the fact that it was shot completely in High Definition. Up until this year's shoot, the campaign had been shot on 16mm film. The switch over to High Definition went smoothly and resulted in some amazing shots.

The new 2008 campaign focuses on three new areas of care -- "giving back" to the community, Infertility and Orthopedics. The spots feature real doctors talking about what they do and how it translates into "Total Care".

The production utilized "real people" throughout and each volunteer performed admirably considering they weren't technically "professional talent".

Under the careful direction of Director, Lonnie Hicks, the performances come across as genuine and heartfelt in keeping with the overall tone and spirit of the campaign.

The spots will run regionally throughout the year and will be rotated with the other spots in the campaign.

Title: Dr. Culp
Length: 30 Seconds
Company Credits: Copywriting, Production, Direction, Editing