HEAD: If you're going to make sugestions, you'd better know what you are talking about.

COPY: When making a wine recommendation, you can never be too careful. No one, after all, appreciates bad advice (consider how many mothers-in-law win popularity contests).

That's why, when the Undercurrent restaurant decided to "relax the dress code somewhat" in honor of Biker Week, the wait staff was understandably a bit worried.

"What if they 'pooh-pooh' my wine recommendation?" said head waiter Francis, wringing his hands nervously.

No problem. In preperation for the week, the wait staff decided to call CORK.

The CORK program is built around wait staff training and education. (Even though it doesn't take a degree to know that using words like "pooh-pooh" around bikers is a "no-no".)

CORK stands for Canandaigua ON-Premise Resources and Knowledge. Our credentials include over 100 years of experience in the wine business and the snazzy distinction of being the number one On-Premise wine supplier.

It's through CORK that we're able to make our knowledge, experience, and extensive portfolio of wines available to restaurants. large and small, in order to help them create, grow and, most significantly, profit from thier On-Premise wine business.

Consider the CORK video training series, for example, taught by some of the industry's leading wine and food trend experts.

There are also CORK's quarterly newsletters - packed with the latest trends, techniques and educational articles by some of the indutry's top magazines.

Armed with knowledge like this, you and your wait staff will be able to spot opportunities, up-sell to more profitable wines and make suggestions to even the toughest customers.

Interested? Call us at 1800-726-9977 to find out how to put CORK's training and education to work for you.

After all, it worked for Francis (or "Frenchie," as his new biker buddies call him). After recommending "spirited chardonnay" to compliment the table's pork tenderloin, Francis recieved a hefty 20% tip and a ride "on the wild side."

Now who could "pooh-pooh" that?

TAG: CORK. Helping grow your business from the ground up.

HEAD: After a few million glasses of wine, we can talk to anyone.

COPY: Meet Watana. He runs an avant-garde little cafe-bistro somewhere on the outskirts of Nowhere's Ville.
    
But if you think the location is out there, wait until you see the menu; a carved piece of gnarled wood highlighting such gustatory adventures as Peruvian Pig Snout and Jalepeno Gila Steaks.

Good news is, despite what fans of the Debutante’s Cookbook might think, Watana’s menu and his restaurant are a hit. (Three ranchers just last month.)
    
Bolstered by his recent success, Wantana decided he needed to put together a wine list. So he called CORK.
 
At CORK, we have representatives that can tell you what wine goes best with Steak Au Poivre, pasta, or even Peruvian Pig Snout (which, by the way, isn’t half bad).

CORK stands for Canandaigua On-Premise Resources and Knowledge. We have over 100 years of experience in the wine business and the unique status of being the number one On-Premise wine supplier.

Which means, at the risk of sounding evangelical, we have the knowledge, experience and the portfolio of wines to help restaurants, large and small, create, grow and, most importantly, profit from their On-Premise wine business.

Take CORK’s video training series, for example, which is taught by some of the industry’s top wine experts. Or the quarterly CORK newsletter, chock-full of valuable tips, training, education and industry news. Or our portfolio of wines featuring some of the best selling and most recognized names in the business.

It’s tools like these that will enable you to train your wait staff, spot opportunities and ultimately profit like never before.

Of course, there are also our CORK representatives who, if you like, will even make the trip out to see you. Which in Watana’s case resulted in a wine list that does an excellent job of “bringing out the personality of the food.”(As if it needed any help in the first place.)

Impressed? Call us at 1-800-726-9977 and we’ll answer all your questions. After all, that’s what we are here for.

Oh and one more thing. Watana wants you to know that “if you are ever in the neighborhood you should stop-by. It’s amazing what a two-day ride can do for the appetite”.

We recommend the Pig Snout.

TAG: CORK. Helping grow your business from the ground up.